Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±
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Fine, it was me ¡ª and with each trip across the bridge, I toured the world of betting apps to find the best lines, take advantage of promotions and see what it was like to get sucked into an emerging hobby. In hopes of extracting the most out of sign-up bonuses, I taste-tested the eight most prevalent apps in the country over the past year. While there are similarities to be found across the apps, some provide unique features and others present an enhanced user experience.
Is it wild? Yes. Is it worrisome? Possibly. But it¡¯s also the future of sports, and there¡¯s likely no going back.
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